TURN ON Concept: How we imagine the iPhone 7

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With the iPhone 6s just around the corner, people are starting to get curious about the iPhone 7. Which features could make the next Apple-smartphone even better? We did some brainstorming – and this is what we came up with.

Big screen but compact dimensions

Our vision of an iPhone 7 adopts the 4.7 inch screen of the iPhone 6 but comes in the dimensions of the old iPhone 5. How could Apple achieve that? By leaving out the home button. Allegedly, the company has been planning that step for a long time – since this would totally have been in the interest of Steve Jobs. Reportedly, he once said to Jony Ive that the iPhone should be all about the display.

With that in mind we designed an iPhone 7 concept without physical keys on the front. For Touch ID to work and navigating through the menu, there would be an on-screen button. Powered by a new technology, the display could be able to recognize people's fingerprints – our iPhone would have a virtual Touch ID button. Albeit the power button then has to move to the top of the iOS device.

iPhone 7 with two-sided edge display

Speaking of the handling: Not only does our concept leave out the home button, but also the volume keys would become dispensable. Instead of buttons, our iPhone 7 comes with an edge display on both sides of the device. What promptly reminds of the Samsung Galaxy S6 edge could also be implemented by Cupertino, as the iPhone company has already been granted similar patents.

In our vision, the edge displays would be highly customizable, for example allowing the user to start and stop music or change the volume. Once in stand-by, the side screens could show important notifications such as calls, WhatsApp messages, or emails.

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Wireless Charging like the Apple Watch

Following the example of the Apple Watch, we would love to see Apple applying a wireless charging technology to future iPhones as well. For that purpose our iPhone 7 concept is made of both metal and glass, not unlike the iPhone 5 and iPhone 5s. This would have the desirable side effect that the much-hated antenna lines become dispensable. Furthermore, the material mix would make inductive charging possible. Qualcomm is proving that this technology already works with one-piece smartphone bodies.

Our highlight: Exchangeable camera lenses

Since Apple is always aiming for high picture quality with all its iPhone models, we came up with a totally new idea for the iPhone 7: interchangeable camera lenses. It would allow the enthusiastic hobby photographers in the TURN ON team as well as any other iPhone user to adapt to any given situation. With some kind of magnetic or screwing mechanism, different lenses like wide-angle lenses or others could be attached to the iPhone's back.

Apropos rear side: The Apple logo on the back of our concept device is illuminated as known from the Macbook. However, the user should be able to easily turn off this feature in order to save battery.

By the way, we are wittingly forgoing guesses about the iPhone 7's specs since this would be extremely speculative. Instead, we are contenting ourselves with this optical vision for the next few months.

All features at a glance

  • 4.7 inch screen
  • More compact dimensions than the iPhone 6
  • Power button on the top of the smartphone
  • Home button will be replaced by an on-screen technology able to recognize user's fingerprints
  • Edge displays on both sides of the device show notifications and customizable controlling features
  • Metal body that enables wireless charging
  • iPhone back made of metal and glass, no more plasticky antenna lines
  • Interchangeable camera lenses for more artistic photography
  • Optionally illuminated Apple logo on the back


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